Actual Veggies, a CPG leader known for its chef-crafted veggie burgers and vegetable-forward product, announced its first-ever collaboration product: the Chickpea Masala Burger, created in partnership with award-winning chef and Indian cuisine expert Maya Kaimal.
Made with real, whole ingredients and an enticing blend of traditional Indian spices, the Chickpea Masala Burger brings bold global flavor to plates, straight from the freezer aisle. The burger will launch exclusively at Sprouts Farmers Market stores in August 2025.
The new patty features a carefully curated spice blend featuring turmeric, cumin, cardamom, and other classic Indian seasonings. The result is a burger that’s simultaneously comforting and complex, inspired by Kaimal’s deep expertise in Indian cuisine.
The launch also taps into the growing consumer demand for globally inspired food options. The ethnic supermarket industry in the US generated $55.8 billion in revenue in 2024, growing at a 3.0% CAGR over the past five years, driven by rising Hispanic and Asian populations and increased at-home cooking during the pandemic (IBISWorld). Retailers and brands alike are responding by introducing more accessible, flavorful products rooted in authentic culinary traditions.
The Chickpea Masala Burger exemplifies Actual Veggies’ dedication to clean-label, vegetable-forward cuisine. This vegan, Non-GMO, kosher burger contains no seed oils and is free from the top nine allergens. The launch reinforces Actual Veggies’ position as a leader in the better-for-you frozen food category, with a signature veggie burger line and new Super Fries now reaching over 7,500 stores nationwide.
