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Contextual advertising, a strategy that matches ads with relevant digital content, has transformed digital marketing by delivering personalized experiences to viewers. However, implementing this approach for streaming video-on-demand (VOD) content poses significant challenges, particularly in ad placement and relevance. Traditional methods rely heavily on manual content analysis. For example, a content analyst might spend hours watching a romantic drama, placing an ad break right after a climactic confession scene, but before the resolution. Then, they manually tag the content with metadata such as romance, emotional, or family-friendly to verify appropriate ad matching. Although this manual process helps create a seamless…

At least two people were injured in a shooting on Norfolk State University’s campus in Virginia late Saturday, law enforcement said.”Norfolk police are continuing to investigate a shooting in the 2200 block of Presidential Parkway,” the Norfolk Police Department said in a statement.Police said they received a call reporting the shooting at about 11:30 p.m. on Saturday. The campus is locked down early on Sunday while an investigation is underway, according to ABC News affiliate WVEC.Two men were transported to a local hospital, police said, adding that one had life-threatening injuries.A campus spokesperson, Stan Donaldson, told WVEC that campus and…

Borussia Dortmund came from a goal down to beat Borussia Moenchengladbach 3-2 on Sunday, keeping alive their slim hopes of reaching the top four. Serhou Guirassy, who scored a hat-trick in Tuesday’s 3-1 win over Barcelona, was again key, scoring one and setting up another for Dortmund. “We’re much more secure and much more stable — that’s extremely important,” Pascal Gross told DAZN, adding “we’ve got four finals to go”. After a testy opening, Ko Itakura put Gladbach ahead after 24 minutes, playing a simple one-two with Kevin Stoeger to unlock the Dortmund defence.Dortmund hit back with three…

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NEW YORK — New York’s $9 congestion toll on most drivers entering the busiest part of Manhattan remained in effect Sunday, despite an Easter deadline from the Trump administration to halt the first-in-the-nation fee. The Metropolitan Transportation Authority, the state agency overseeing the tolls, confirmed Sunday that its system of traffic cameras continues to collect the fee assessed on most cars entering the borough below Central Park.President Donald Trump’s transportation secretary, Sean Duffy, rescinded federal approval for the program in February, calling it “a slap in the face to working class Americans and small business owners,” and initially gave New…

Video provided by the Vatican shows Pope Francis riding into St. Peter’s Square on Easter Sunday. Source link

File photo of Oscar Piastri© AFP McLaren’s Oscar Piastri won the Saudi Arabian Grand Prix on Sunday from Red Bull polesitter Max Verstappen to lead the world championship for the first time in his career. Charles Leclerc’s Ferrari completed the podium for this fifth round of the season under the floodlights at the Jeddah Corniche Circuit.Piastri’s third win this year was in large part decided at the first turn, when Verstappen picked up a five-second penalty for gaining an advantage after going off the track.He becomes the first Australian to lead the drivers’ standings since his agent, Mark Webber,…

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NEW YORK — Opponents of President Donald Trump’s administration took to the streets of communities large and small across the U.S. on Saturday, decrying what they see as threats to the nation’s democratic ideals.The disparate events ranged from a march through midtown Manhattan and a rally in front of the White House to a demonstration at a Massachusetts commemoration marking the start of the American Revolutionary War 250 years ago. In San Francisco, protesters formed a human banner reading “Impeach & Remove” on the sands of Ocean Beach overlooking the Pacific Ocean.Thomas Bassford was among those who joined demonstrators at…

Chennai Super Kings in action during IPL 2025© AFP Chennai Super Kings continued their disappointing run in IPL 2025 as they slumped to a nine-wicket loss against Mumbai Indians on Sunday. It was a completely one-sided show as CSK were completely outplayed by MI at the Wankhede Stadium. CSK posted a total of 176/5 courtesy half-centuries from Ravindra Jadeja and Shivam Dube. However, Suryakumar Yadav and Rohit Sharma were in sublime form as they guided their side to a comprehensive victory. Following this loss, CSK remain at the bottom of the IPL table with just 4 points. As…